Democratizing Food Visibility
We're building the first daily menu discovery engine in Latin America
🎯 Our mission: Every neighborhood restaurant has the same digital visibility as large chains
The Problem We Saw
In Colombia, the best lunches are at neighborhood restaurants that no one knows about. While Rappi and DiDi focus on large chains, thousands of amazing neighborhood spots remain invisible.
The result: Diners walk aimlessly looking for lunch, and amazing restaurants lose customers because no one knows today's menu.
Image: Spoon interface showing multiple restaurants
Our Solution
Spoon is the first specialized discovery engine for daily menus. We give neighborhood restaurants free digital visibility so diners can discover the best home cooking in their area.
🍽️ For Diners
See all daily menus in your area before leaving home
🏪 For Restaurants
Free digital presence to show your menu to hundreds of people
Our Values
The principles that guide every decision we make
Colombian
We understand local food culture, from sancocho to bandeja paisa
Inclusive
All restaurants deserve visibility, regardless of size or budget
Free
Visibility shouldn't cost money. Starting is always free
Simple
Works from any phone, no technical complications
Our Social Impact
Every restaurant we digitalize is a family that can compete better
Digitalized Restaurants
Neighborhood restaurants with digital presence
Supported Jobs
Indirect jobs in restaurants that increased sales
Average Sales Increase
Average sales increase for Spoon restaurants
Impacted Cities
Cities where we operate and help restaurants
The Story Behind Spoon
Carlos A. Rodríguez J.
CEO & Founder of Spoon
Spoon was born from a simple idea: help restaurants show their menus clearly, organized and close to their customers. But it ended up being much more than an app. It has been my path to transformation.
Before Spoon, I felt trapped in routines that didn't represent me. I didn't know that an idea could change my life so much. Spoon taught me to be constant, to learn new technologies from scratch, to get up after every fall and to keep going even when it seemed impossible.
Today, Spoon connected me with my intuition, with my desire to serve others and with the strength to create something that impacts the lives of small restaurants and family businesses. This project taught me to trust myself, to lead with my heart and to turn my learnings into tools for others.
🌱 "I keep growing, and Spoon keeps growing with me."
Carlos A. Rodríguez J.
CEO & Founder
"Transforming the restaurant industry from the heart of Colombia, one restaurant at a time."
Vision for the Future
We envision a Colombia where anyone can discover the best home cooking in their neighborhood in seconds, and where every neighborhood restaurant has the same digital opportunities as large chains.
Discovery Engine
The Google of Colombian lunches
Regional Expansion
Democratize visibility across Latin America
Complete Ecosystem
Comprehensive platform for the restaurant sector
Want to Join This Revolution?
Join us to democratize food visibility in Colombia
📧 hola@spoon.com.co • 📱 WhatsApp: +57 300 123 4567